Total Leads Captured
Active Pipeline Value
Visitor Conversion Rate
Direct Inbound Calls
| Lead ID & Date | Customer Details | Perth Suburb | Service & Budget | Status | Source | Actions |
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Edit Live Website Content
Changes published here update the live website immediately without touching code.
Landscaping Services & Starting Rates
View configured service offerings and starting benchmark rates.
3D Landscape Design
From $850Custom 3D CAD renders, planting schedules & council approval packages.
Sir Walter Buffalo Turf
$38 / m² installedDNA Certified Buffalo turf, soil conditioning and organic wetting blend.
Travertine Alfresco Paving
$95 / m² installedNatural French pattern travertine stone, pool coping and polymer jointing.
Smart Wi-Fi Reticulation
From $1,450Water Corp compliant Hunter MP Rotator nozzles and Wi-Fi automation.
Conversion Tracking & Event Feed
All click-to-call, quote estimator, and chat lead capture events logged in real-time.
Live Visitor Event Stream
GA4 Integrated Custom Events
generate_lead: Fired on Quick Form & Estimator Submitclick_to_call: Fired on Phone Link Tapsestimator_step_completed: Step funnel drop trackingchat_lead_captured: Automated 24/7 AI chat capturesbefore_after_interaction: Interactive proof engagementStaff Operating Procedures & Video Guide
Complete handover instructions for managing leads, updating site text, and exporting data.
1. Inbound Lead Response Protocol (15-Minute Rule)
When a lead is submitted via the 3-Step Estimator or Quick Form, it appears instantly with the New badge. Studies show that contacting Perth residential leads within 15 minutes increases close rates by over 300%. Call the client, click "Manage" on the row, update the status to Site Visit Booked, and log any site notes (e.g. pool access, gate widths).
2. Updating Site Text & Seasonal Special Banners
To change your promotional banner or update phone numbers, navigate to the "Website Copy Editor" tab. Make your text adjustments and click "Publish Changes to Live Website". Your updates are immediately live on the main landing page without server restarts.
3. Exporting Leads to Excel or CRM
Click the green "Export Leads to CSV" button at the top right of the dashboard. This generates an instantly downloadable CSV file containing customer names, formatted Perth phone numbers, suburbs, project scopes, budgets, and staff notes ready to import into Xero, ServiceM8, or HubSpot.
4. Monitoring Conversion Rates & Top Suburbs
Use the "GA4 & Conversion Stats" tab to see which suburbs generate the highest enquiry volumes (e.g., Cottesloe vs. Hillarys) to help guide your local Google Ads budget and physical flyer drops.